As you likely know, Museeuw is a retired Belgian pro who shattered his knee during Paris-Roubaix in 1998. A subsequent infection in the same knee nearly cost him his leg. And yet in 2000, Museeuw won the same race (his second victory there) which earned him the nickname The Lion of Flanders. As he crossed the finish line, he pointed to the same knee that was nearly his downfall. In 2007, Museeuw confessed that he had doped in 2004 and last year he left his wife and two children to move in with his girlfriend. And I don't know for sure, but something tells me he may also be an unofficial spokesman for the Hairclub for Men.
And now onto Rapha, the cycling apparel company that gives truly wealthy cyclists someplace to spend their money so that they don't have to shlep around bargain bins with the rest of us. Don't get me wrong, I would love to own me some fine Rapha shit....and if any Rapha execs are reading this and need someone to test drive some of their jackets this fall/winter, I'm your man. But judging by the $55 price tag on a simple Rapha T-shirt, I'm guessing I won't be actually buying any of this stuff anytime soon:
The cost of this shirt could provide a hot meal for 4 hungry PooBahs
Well, this Friday (August 13), the Rapha website will be web-casting a full-length film directed by Nick Livesey with Ridley Scott Associates inspired by Johan Museeuw's "brush with fate in the Forest of Arenberg" during the Hell of the North, Paris Roubaix. The film is entitled "A Throw of the Dice". Here's the trailer.
A Throw of the Dice - trailer from RAPHA on Vimeo.According to the website, Rapha will be showing this film during a special "one-time-only" web screening all day on Friday. The following two Fridays, two more films will follow inspired by stories of Sean Kelly and Dario Pegoretti. I've watched the trailer and witnessed, as one would expect, much blood and mud and even a little cobble fondling.
Not to mention a scraggly looking dude who has some kind of psoriasis or beard lice that causes him to scratch incessantly.
But it's all shot in the classic Rapha graininess that makes it look even more epic than what it already is.
Afterall, something has to finance the divorce attorney and hairplugs.
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